One of the best things about using a book to add to the "conversation" about stories is that I get to hear from some very interesting people. Like Tom Ferguson, for instance. Tom reached out to me recently after he read "What's Your Story?" and we ended up having a conversation about how the "Win Book" concept can be taken even farther. He and his company Visible Applause (www.visibleapplause.com) use artists to design awards and gifts that tell a story. Talk about the ultimate Win Book! This is not an advertisement, but I was definitely struck by how Tom is using a person or company's story to tell of success in physical way...that is, in an artifact. I shared with Tom that some of my clients have started creating Win Books for each of their direct reports, as a way to motivate and inspire them. This is just another way to create what Tom calls "visible applause." I love that term..